Hi there. I’m a digital-first creative leader who’s spent half my career on the client side working with major global brands, and the other half at top agencies.

I’ve led work across industries—from beauty and tech to CPG and finance—creating everything from award-winning, multi-month campaigns to complex, multi-platform digital ecosystems, as well as thousands of e-commerce, CRM, and marketing programs that drive sales and growth.

I thrive where storytelling meets systems—bringing a tech-savvy, user-obsessed mindset to products, platforms, and experiences that create real business impact. Along the way, I’ve helped brands grow, won 60+ creative awards, and still love getting hands-on to make something great.

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