Hi there. I’m a digital-first creative leader who’s spent half my career on the client side working with major global brands, and the other half at top agencies.
I’ve led work across industries—from beauty and tech to CPG and finance—creating everything from award-winning, multi-month campaigns to complex, multi-platform digital ecosystems, as well as thousands of e-commerce, CRM, and marketing programs that drive sales and growth.
I thrive where storytelling meets systems—bringing a tech-savvy, user-obsessed mindset to products, platforms, and experiences that create real business impact. Along the way, I’ve helped brands grow, won 60+ creative awards, and still love getting hands-on to make something great.
Clinique.com
New, more elevated graphic styles with user-centric interface elements for better storytelling, integrated promotional opportunities with multiple paths to purchase, and contextually placed editorial modules to boost SEO.
Clinique Clinical Reality
Designed to live across desktop, mobile and in-store, Clinique’s premier diagnostic tool analyzes a robust set of skin concerns and recommends products and a regimen based Clinique’s 50+ years of dermatological research and 1+ million face scans.
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